Tuesday, April 5, 2016

The Gold Standard


If you love food, and live in Los Angeles, it is no accident that you know who Jonathan Gold is.   In fact, if you are a foodie living in Los Angeles, it's very likely that your dining adventures are shaped by what I call the "Gold Standard."

When you're new to the city or a cuisine, you're likely to comb through Gold's 101 Best Restaurants, tally up which ones you've tried, and make a note to visit the other restaurants.  You and your friends make a date to meet at the new restaurant and find it packed.  Long waits.  In some cases, higher prices because hey, now they can afford to charge more.   As some restaurant owners in the documentary say, Jonathan Gold saved them, brought in hordes of people.

So, if you're a true explorer and a hearty appetite, you find the real trick is to find a gem before Jonathan Gold reviews it.  This requires a lot of stealth, stamina and a full tank of gas. Jonathan Gold may drive everywhere, but let's remember, he's getting paid to write those reviews while we're not.

Glendale has a lot of Armenian restaurants so when I first moved here, I tried to emulate Gold's stomach.  The Year I Ate Pico Boulevard inspired me to sample as many restaurants I could on Brand Avenue and Glenoaks.  I thought, what the heck?  There may be less diversity of cuisines on Brand and Glenoaks, but I'm curious and hungry.   I skipped fast food chains.   I often went for lunch, alone because it was more convenient and efficient.

Gold says he never finished eating at every establishment on Pico Blvd so I feel less guilty that I gave up my mission.  I learned a lot and gained too much weight.   I discovered new flavors, and new markets.   And how one is treated as a single female diner versus in a group across all cuisines -- Whoa! -- I'll save for a book or my next comedy act.





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